Press Release

4Sports & Entertainment and Media Action Sports Announce Partnership
on Future European Tour Event in Singapore

4Sports & Entertainment today announced a partnership with Media Action Sports to create and promote a new Elite Series golf event on the European Tour in Asia. Together the two companies will work to promote, manage and execute the new event. The new tournament will kick off in the fall of 2017.

"We look forward to working closely with Media Action Sports in order to produce a world class golf tournament in Singapore that will become one of the premier events on the European Tour. Their vast experience in sports sponsorship, event management and media rights will help us ensure this new European Tour event will be a huge success," said Dominik Senn, Chairman and CEO of 4Sports & Entertainment.

“This will be our first golf event and and I could not think of a better partner than 4Sports & Entertainment who manage two premier golf events on the European Tour. Their sport specific experience in golf event management and the fact that they manage professional golfers on both the European and PGA Tour will be a great asset in this partnership," said Juanjo Marquez, CEO of Media Action Sports.

About 4Sports & Entertainment 4SPORTS is one of the world’s leading athlete management and sports sponsorship agencies. Based in Zug (Switzerland), 4SPORTS also has offices in Los Angeles (California, USA), Toronto (Canada), Jupiter (Florida, USA), London (United Kingdom), Stuttgart (Germany) and Angelholm (Sweden). It offers a full management service to over 250 professional athletes from the world of ice hockey, golf, tennis and skiing. 4SPORTS is also the promoter of international sport events such as the European Tour’s Porsche European Open and Paul Lawrie Match Play as well as the CEV Beach Volleyball European Championship Series.

About Media Action Sports Media Action Sports (MAS) is a Sports Marketing and Media Distribution Agency, specializing in the identification and exploitation of commercial opportunities for our clients, which include International Sporting Events, Media Agencies, Federations, Content Producers, OTT platforms and Television Networks. Our expertise in delivering global and targeted exposure for international brands has gone from the creation of sporting events, designing their media planning, sponsorship solutions and strategic marketing, to generating content for worldwide media distribution.