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Sum News Partner with MP Silva for Spain Basketball Tour

Sum News Partner with MP Silva for Spain Basketball Tour

Sum News LLC has agreed a multi-year television and digital rights partnership with MP & Silva, including the third party rights distribution of Team Spain Pre-Eurobasket Tour 2013.

The deal represents the first time that the Spanish Federation and ACB's Spanish League are represented and distributed by the same agency, MP & Silva, which will syndicate globally in the package the seven games to be played in August, in preparation to the Eurobasket 2013 in Slovenja.

Beginning with 2011 pre Eurobasket in Lithuania, which Spain end it up celebrating, Media Action Sports has exclusively distributed also the 2012 Spain pre-Olympic Tour, as well as a number of basketball formats and documentaries produced for the domestic market.

This summer of 2013, world basketball fans will be able to enjoy All-Stars pedigree NBA and European players representing their country, including Marc Gasol, Riky Rubio, Jose Calderon, Rudy Fernandez, Tony Parker, Nicola Batum, Boris Diaw, as Spain will take amongst others, France in a replay of their fierced Olympic match and the last EuroBasket finale in Lithuania two years ago.

During the last three years MAS has brokered for the Spanish Basketball Federation a record breaking TV domestic deal, and had develop the media content strategy and sponsorship planning for the forthcoming 2014 Basketball World Cup to be played on Spanish soil.