WOOHOO ACTION SPORTS CHANNEL
Media Action Sports was a major consultant during the strategic planning and launch of Woohoo, a lifestyle an action sports TV network born in Brazil in 2006.
MAS advice the channel on their strategy and their international signal and brand expansion.
Woohoo is a unique sport and lifestyle channel for the young demographics, providing them with the latest news and content. A one of a kind radical sports tailor made television.
Woohoo is truly the one stop window for the XXI century generation, which has rapidly grown, in Brazilian TV homes penetration, to surpass the 10 million homes mark in 2015.