MAS has worked with PokerStars.com as their Business Management, Media Planning, Sponsorship and PR agency in Spain.
MAS has been working with the world´s leading online poker site and brand PokerStars.com, launching their brand in Spain and helping to growing their presence in the market. MAS efforts have contributed in PokerStars to grow massively, quickly becoming the biggest name in poker and online gaming in the territory, an absolute market leader that moved from having a few thousand online players, to over two million users in three years.
MAS has helped to place over 1,000 hours of poker programming in Spanish television networks, scoring a fenomenal and unique, at the time for the company, return on investment ratio.
The objectives achieved by MAS were to introduce Poker as a mainstream sport to the Spanish audience, outperform rivals on a consistent basis and be seen by consumer as innovative, achieve first mover advantage and maximize PokerStars.com sponsorship investment by getting the best possible media coverage.
The groundbreaking sponsorship agreement with the Spanish National Team of Basketball put Pokerstars in the eye of a perfect media storm, from which to sign Rafael Nadal as global PokerStars Ambassador.
Throughout the consultancy MAS masterminded the production of four very successful original poker programs:
PokerStars: Enséñame a jugar; Estrellas en Juego; Campeonato Nacional Estrellas del Poker; Estrellas Poker Tour
Across leading free-to-air TV networks:
Telecinco; Antena 3; La Sexta, Marca TV; Nova 3; Neox; Nitro