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PLAYSTATION - SCEE

PLAYSTATION - SCEE

Media Action Sports completed a gaming related global project for SCEE-Sony Computer Entertainment Europe. This involved acquiring over 2,000 sports clips and stills from archive sport suppliers from all over the world on behalf of Sony Playstation. The competition based game, called BUZZ! The Sports Quizz involves over 100 sports and more than 500 athletes.

Our team researched from sport journalist, TV audience data, Federation, governing bodies and the IOC the 200 most nationally relevant sporting moments in recent history in the UK, Australia, Spain, Italy, France, Germany and the US. The task was to find both stills and footage of these moments, clear their third party rights and acquire on behalf of SCEE the interactive media rights in order to use it during the game.