PlayUp is a mobile-based social network and commercial platform driven by sport. The PlayUp platform allows fans to engage with friends and content around live sports. With over 50,000 live games a year, instant messaging, private social networking and unrivalled content, PlayUp is the leading service of its kind.
Commercially, PlayUp provides the capacity for third parties e.g. leagues, rights holders, content owners, mobile network operators, clubs, players, journalists, photographers, developers, to create, publish, price and sell content in absolute real time across mobile – globally.
MAS advised Playup in building partnerships with rights, Strategies and Media Planning, in preparation for their interactive social sport gaming platform launch.