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Global Sports Marketing
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GLOBET.COM - Sponsorship Activation
KAPPA - Kappa Cup
PLAYSTATION - BUZZ! The Sports Quizz
POKERSTARS.COM
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Media Action Sports
POKERSTARS.COM
Duration: 12 months 2007
Program Elements
   
Description
Media Planning, PR and Sponsorship Solutions
MAS has worked with PokerStars.com as their Media Planning, Sponsorship and PR agency in Spain.
 
To date, PokerStars has dealt over eight billion hands and run more than 35 million poker tournaments, awarding well over $8 billion in prize money. PokerStars is the worlds largest poker site with over eight million registered player accounts. In February 2006, PokerStars.com became the first poker website ever to reach the 100,000 simultaneous player mark.
 
MAS objectives are to introduce Poker as a mainstream sport to the Spanish audience, outperform rivals on a consistent basis and be seen by consumer as innovative, achieve first mover advantage and maximize PokerStars.com sponsorship investment by getting the best possible media coverage.
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